Welcome to:

The Startup Finance Masterclass

Where first-time founders learn what it takes to raise money and make it last.

You’re a founder who's doing the hard stuff—creating promising new technology, changing the world—and that means you're going to need money to grow.

But as it turns out investors don’t just invest in promising technology—they invest in great business opportunities.

So you've got to convince them that you're the one to bet on. That means creating coherent strategic and financial plans that prove you have a path to success. It means understanding how you're going to use that new investment well, and how everyone, yourself included, is going to get their returns.

In other words: if you want to raise money and make it last you’ve got to become investable.

Startup finance will get you there.

Startup finance creates investable startups and investable founders

Start with what you know

Bring your domain expertise, your industry experience, and your customer research and let's build your investable plans from the bottom-up.

Prove you understand strategy

Composite information and good strategic direction are the building blocks of coherent plans. We'll help you set this up.

Verify your plans with numbers

Create a complete set of financial plans—market analysis, financial modeling, runway management—to prove you know how your startup makes money & uses it well.

Get deals done

Become a founder with conviction and deep understanding of your opportunity and learn how to communicate it well.

Startup finance is for you if:

You're a scientist, engineer, or inventor
You're part of a founding team
You've never built a startup before
You're thinking of raising your first round of capital
You want to learn how investors work
You want to learn how startups grow
You're feeling the pressure of all the voices around you
You find incubators too general and scheduled
You don't yet have money for hiring this expertise

Here's exactly what you'll learn in the Startup Finance Masterclass:

Course intro

Module 1: Strategy matrix

Module 2: Startup information theory

Module 3: Market analysis

Module 4: Revenue modeling

Module 5: Cost modeling

Module 6: Cashflows & dashboarding

Module 7: Funding ecosystem

Module 8: Building a dataroom

Module 9: Raising money

Module 10: Making money last

Learn online

You can start learning with the Future Standard Academy YouTube channel while you wait for the masterclass (release date late '24).

Also, join the waitlist today to receive course updates, access to online workshops, and monthly deep dives into startup finance.